Social Media Specs: Guide to Optimizing Your Content

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Social media is a powerful tool for communication, marketing, and brand building. However, each platform has its own unique specifications for images, videos, and text. To maximize engagement and ensure your content looks professional, you need to follow the correct social media specs.

1. Facebook Specs

Profile Picture:

• Dimensions: 170 × 170 pixels (desktop), 128 × 128 pixels (mobile)
• Format: JPG or PNG
• Recommended: Use a clear, high-resolution logo or headshot.

Cover Photo:

• Dimensions: 820 × 312 pixels (desktop), 640 × 360 pixels (mobile)
• Format: JPG or PNG
• File Size: Under 100 KB for faster loading

Post Images:

• Recommended Size: 1200 × 630 pixels
• Aspect Ratio: 1.91:1 (landscape)
• File Size: Up to 8 MB

Facebook Stories & Reels:

• Dimensions: 1080 × 1920 pixels
• Aspect Ratio: 9:16 (vertical)
• Max Length: 60 seconds (Stories), 90 seconds (Reels)

2. Instagram Specs

Profile Picture:

• Dimensions: 110 × 110 pixels (displays as 170 × 170 on desktop)
• Format: JPG or PNG

Feed Posts:

• Square Posts: 1080 × 1080 pixels (1:1)
• Landscape Posts: 1080 × 566 pixels (1.91:1)
• Portrait Posts: 1080 × 1350 pixels (4:5)

Instagram Stories & Reels:

• Dimensions: 1080 × 1920 pixels
• Aspect Ratio: 9:16
• Max Length: 15 seconds (Stories), 90 seconds (Reels)

Instagram Carousel Posts:

• Image Size: 1080 × 1080 pixels (square), 1080 × 566 (landscape), or 1080 × 1350 (portrait)
• Video Length: Up to 60 seconds per slide

3. Twitter (X) Specs

Profile Picture:

• Dimensions: 400 × 400 pixels
• Format: JPG or PNG

Header Image:

• Dimensions: 1500 × 500 pixels
• Format: JPG or PNG
• File Size: Up to 5 MB

Post Images:

• Recommended Size: 1200 × 675 pixels
• Aspect Ratio: 16:9
• File Size: Up to 5 MB for photos, 15 MB for GIFs

Twitter Videos:

• Dimensions: 1280 × 720 pixels
• Aspect Ratio: 16:9 (landscape) or 9:16 (portrait)
• Max Length: 2 minutes 20 seconds (free accounts), 10 minutes (Twitter Blue)

4. LinkedIn Specs

Profile Picture:

• Dimensions: 400 × 400 pixels
• Format: JPG or PNG

Cover Photo:

• Dimensions: 1584 × 396 pixels
• Format: JPG or PNG
• File Size: Up to 8 MB

Post Images:

• Recommended Size: 1200 × 627 pixels
• Aspect Ratio: 1.91:1
• File Size: Up to 5 MB

LinkedIn Videos:

• Dimensions: 1920 × 1080 pixels
• Aspect Ratio: 16:9 (landscape) or 9:16 (portrait)
• Max Length: 10 minutes (recommended: under 1 minute for engagement)

5. TikTok Specs

Profile Picture:

• Dimensions: 200 × 200 pixels
• Format: JPG or PNG

TikTok Videos:

• Dimensions: 1080 × 1920 pixels
• Aspect Ratio: 9:16 (vertical)
• Max Length: 10 minutes (but shorter videos perform better)

TikTok Ads:

• Video Length: 5-60 seconds
• File Size: Up to 500 MB

6. Pinterest Specs

Profile Picture:

• Dimensions: 165 × 165 pixels
• Format: JPG or PNG

Pin Images:

• Recommended Size: 1000 × 1500 pixels
• Aspect Ratio: 2:3 (portrait works best)
• File Size: Up to 20 MB

Pinterest Video Pins:

• Dimensions: 1000 × 1500 pixels (vertical)
• Max Length: Up to 15 minutes (but shorter videos get more engagement)

Tips for Optimizing Social Media Content

✅ Use high-resolution images (at least 72 DPI).
✅ Keep text within safe zones (avoid edges where cropping may occur).
✅ Optimize file sizes for faster loading.
✅ Test different formats (carousels, videos, GIFs) to see what works best.

By following these social media specs, you’ll ensure your content looks polished and professional across all platforms, leading to better engagement and brand consistency.