How to Check TikTok Analytics: A Step-by-Step Guide

TikTok analytics provide valuable insights into your content performance, audience demographics, and engagement trends. Whether you’re a creator, influencer, or business, understanding these metrics can help you optimize your strategy for better reach and growth.

Who Can Access TikTok Analytics?

To view TikTok analytics, you must have a Pro Account (either “Creator” or “Business”). If you don’t have one yet, follow these steps to switch:

1. Open TikTok and go to your Profile.
2. Tap the ☰ (three-line) icon in the top-right corner.
3. Select Settings and Privacy.
4. Tap Account.
5. Choose Switch to Pro Account and select Creator or Business.
6. Follow the prompts to complete the setup.

Once you’ve switched, your analytics will start populating after a few days.

How to Check TikTok Analytics

Step 1: Access the Analytics Dashboard

1. Open TikTok and go to your Profile.
2. Tap the ☰ (three-line) icon in the top-right corner.
3. Select Creator Tools (or Business Suite for Business accounts).
4. Tap Analytics.

Step 2: Understand the Key Metrics

TikTok analytics are divided into four main sections:

1. Overview

• Video Views: Total views over the last 7 or 28 days.
• Profile Views: How many users visited your profile.
• Likes, Comments, Shares: Engagement metrics.
• Followers: Net follower growth.

2. Content Insights

• Top Videos: Your best-performing posts.
• Trending Videos: Recently gaining traction.
• Average Watch Time: How long viewers stay on your videos.

3. Follower Analytics

• Gender & Age Distribution: Helps tailor content.
• Top Territories: Where your audience is located.
• Follower Activity: Peak times when followers are most active.

4. LIVE Analytics (if applicable)

• Total Views, Duration, New Followers: Insights from LIVE streams.

How to Use TikTok Analytics to Grow Your Account

1. Post at Optimal Times – Check when your followers are most active and schedule posts accordingly.
2. Analyze Top-Performing Content – Identify trends in your best videos (e.g., hooks, hashtags, styles).
3. Adjust Content Strategy – If certain topics or formats perform better, create more of them.
4. Track Follower Growth – Monitor spikes/drops to see what’s working.
5. Engage with Trends – Use trending sounds and hashtags based on audience interests.

TikTok analytics is a powerful tool for improving your content strategy and growing your audience. By regularly reviewing these insights, you can make data-driven decisions to maximise engagement and reach.

Pro Tip: Check your analytics weekly to stay updated on trends and adjust your posting strategy accordingly.