Best Free Email Marketing Providers

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Email marketing remains one of the most effective ways to engage with customers, promote products, and grow a business. However, for startups, small businesses, and solopreneurs, investing in paid email marketing tools may not always be feasible. Fortunately, several free email marketing providers offer powerful features without upfront costs.

1. Mailchimp

Best for: Small businesses, startups, and beginners

Key Features:

• Free plan for up to 500 contacts and 1,000 sends/month
• Drag-and-drop email builder
• Basic automation (welcome emails)
• Pre-designed templates
• Limited analytics and reporting

Limitations:

• Branded footer (Mailchimp logo) in free plan
• No advanced automation or segmentation

Best For: Those who need an easy-to-use platform with decent free features.

2. Brevo (formerly Sendinblue)

Best for: E-commerce and transactional emails

Key Features:

• Unlimited contacts (but limited to 300 emails/day)
• Email automation workflows
• SMS marketing (paid feature)
• Drag-and-drop editor
• Basic reporting

Limitations:

• Daily sending limit (300 emails)
• No A/B testing in the free plan

Best For: Businesses that want unlimited contacts but don’t need high-volume sending.

3. Moosend

Best for: Automation and affordability

Key Features:

• Free for up to 1,000 subscribers (unlimited emails)
• Advanced automation workflows
• Landing page builder
• Real-time analytics

Limitations:

• Limited to 1,000 subscribers
• No A/B testing in the free plan

Best For: Marketers who need automation without high costs.

4. MailerLite

Best for: Simplicity and value

Key Features:

• Free for 1,000 subscribers and 12,000 emails/month
• Intuitive drag-and-drop editor
• Basic automation
• Pop-up and landing page builder

Limitations:

• No advanced segmentation in the free plan

Best For: Small businesses that need a balance between features and ease of use.

5. Benchmark Email

Best for: Small businesses and nonprofits

Key Features:

• Free for 250 contacts and 14,000 emails/month
• Drag-and-drop editor
• Survey and poll tools
• Basic automation

Limitations:

• Small subscriber limit (250)

Best For: Nonprofits and small lists needing frequent sends.

6. Zoho Campaigns

Best for: Zoho ecosystem users

Key Features:

• Free for 2,000 contacts and 12,000 emails/month
• Basic automation
• Integration with Zoho CRM
• A/B testing

Limitations:

• Limited automation in the free plan

Best For: Businesses already using Zoho products.

Which Free Email Marketing Provider Should You Choose?

Provider	Free Subscribers	Monthly Emails	Best For
Mailchimp	500	1,000	Beginners
Brevo (Sendinblue)	Unlimited	300/day	E-commerce
Moosend	1,000	Unlimited	Automation
MailerLite	1,000	12,000	Small businesses
Benchmark Email	250	14,000	Nonprofits
Zoho Campaigns	2,000	12,000	Zoho users

Free email marketing providers are a great way to start building your email list and engaging with customers without upfront costs. If you need unlimited contacts, Brevo is a strong choice, while Moosend and MailerLite offer excellent automation features.

As your business grows, consider upgrading to a paid plan for advanced features like segmentation, A/B testing, and higher sending limits.