Best Email Marketing Platforms for Shopify

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Email marketing remains one of the most effective ways to engage customers, drive sales, and build brand loyalty for Shopify stores. With the right email marketing platform, you can automate campaigns, personalize messages, and track performance to maximize ROI.

1. Klaviyo

Best for: E-commerce automation & segmentation

Key Features:

• Advanced segmentation based on customer behavior
• Pre-built email & SMS workflows (abandoned cart, welcome series, post-purchase)
• A/B testing & predictive analytics
• Deep Shopify integration with real-time data sync

Pricing:

• Free up to 250 contacts
• Paid plans start at $45/month (500 contacts)

Why Choose Klaviyo?
Klaviyo is the go-to choice for Shopify stores due to its powerful automation, personalized recommendations, and seamless integration.

2. Omnisend

Best for: Multi-channel marketing (email + SMS + push notifications)

Key Features:

• Drag-and-drop email builder with pre-made templates
• Automated workflows (abandoned cart, welcome series)
• SMS & push notification campaigns
• Shopify integration with product recommendations

Pricing:

• Free plan (500 contacts, limited emails)
• Paid plans start at $16/month

Why Choose Omnisend?
If you want a cost-effective, all-in-one marketing tool with SMS and email, Omnisend is a great pick.

3. Mailchimp

Best for: Beginners & small businesses

Key Features:

• User-friendly drag-and-drop editor
• Basic automation (welcome emails, abandoned carts)
• AI-powered product recommendations
• Shopify integration (requires paid plan)

Pricing:

• Free plan (500 contacts, limited features)
• Paid plans start at $13/month

Why Choose Mailchimp?
Mailchimp is easy to use and great for startups, but lacks advanced e-commerce features compared to Klaviyo or Omnisend.

4. ActiveCampaign

Best for: Advanced automation & CRM

Key Features:

• Powerful automation builder with conditional logic
• CRM & lead scoring
• Dynamic email content & split testing
• Shopify integration for order tracking

Pricing:

• Starts at $29/month (up to 500 contacts)

Why Choose ActiveCampaign?
If you need CRM capabilities alongside email marketing, ActiveCampaign is a strong contender.

5. Drip

Best for: Personalized email marketing

Key Features:

• Behavioral-based email automation
• Visual workflow builder
• Shopify integration for real-time data
• Strong focus on personalization

Pricing:

• Starts at $39/month (500 contacts)

Why Choose Drip?
Drip excels in hyper-personalized email campaigns, making it ideal for stores with a strong focus on customer engagement.

6. Brevo (formerly Sendinblue)

Best for: Affordable email & SMS marketing

Key Features:

• Email & SMS automation
• Transactional emails
• Basic Shopify integration
• Free plan available

Pricing:

• Free plan (300 emails/day)
• Paid plans start at $25/month

Why Choose Brevo?
Brevo is budget-friendly and great for stores that need both email and SMS at a low cost.

7. Seguno

Best for: Simple, Shopify-native email marketing

Key Features:

• Built exclusively for Shopify
• Easy-to-use automation (abandoned cart, post-purchase)
• No coding required
• Affordable pricing

Pricing:

• Starts at $10/month (unlimited emails)

Why Choose Seguno?
If you want a straightforward, Shopify-focused tool without complex features, Seguno is a solid choice.

Which One Should You Choose?

• Best Overall: Klaviyo (powerful automation & segmentation)
• Best Budget Option: Omnisend or Brevo
• Best for Beginners: Mailchimp or Seguno
• Best for Advanced CRM: ActiveCampaign
• Best for Personalization: Drip

Key Considerations When Choosing:

✔ Automation capabilities (abandoned cart, welcome series)
✔ Integration with Shopify
✔ Pricing & scalability
✔ Multi-channel support (SMS, push notifications)

The best email marketing platform for your Shopify store depends on your budget, business size, and marketing needs. Klaviyo and Omnisend are top picks for e-commerce, while Mailchimp and Seguno are great for beginners.